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We are retail and tech industry veterans with a vision of
orchestrating technology, data and people
to streamline quick service restaurant chains’ sales and operations
for optimal performance,
every minute, every hour, every day!
People, Technology and Data
We established Heila in 2017 to address the rapid changes and pain points in the QSR market through a totally new and innovative platform.
People, Technology and Data
To ensure alignment and continuous improvement of overall chain performance, we provide holistic cross-chain control, from headquarters to store.
People, Technology and Data
We partnered with Domino’s Pizza Israel, a local market leader with 70+ branches, which has served as our design partner and constant feedback loop since 2020.

The Team

The Heila Team
Moshe Elbaz
Cofounder & CEO

Extensive experience in leading high-tech organizations and startups. Deep hands-on knowledge of the QSR operations business.

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Guy Brandwin
Cofounder & CTO

Over 25 years of experience in Retail-Tech innovation. Led the development of breakthrough solutions for international retail and restaurant chains.

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Zamir Abraham
Product & Strategy Lead

Vast experience in management of large R&D organizations for multinational companies. Held several product leadership roles for innovative startups.

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Yaniv Nadav
R&D Lead

Broad expertise in leading Software Development teams in Israel and the US, and in running complex customer-facing projects.

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Hadar Dror Ginzburg
Project Management Lead

Extensive experience in leading software Quality Assurance teams for complex products and in managing large, multi-team software projects.

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